Japan’s online shoppers are technologically sophisticated and have high expectations for imported goods, which makes it one of the most appealing markets for online vendors.
However, before putting that first order in the mail, it’s important to know what it entails to send a parcel to Japan without any problems, increased customs costs, or disappointed customers.
Japan is a real opportunity for ecommerce sites and small businesses seeking to expand overseas but only if you’re prepared.
No matter if you are sending handmade wares, retail goods or samples, there are a couple of additional steps that need to be taken when you send parcel to Japan, but if you get them right from the get-go, you will save time and money.
Understand Japan’s Customs Requirements
All parcels must go through Customs upon arrival in Japan and one of the most frequent causes for delays is not having the paperwork all together.
A commercial invoice should always be detailed and specified what is being shipped, how much it is worth, and to where it is going (gift, sample, or sale). Some items, such as some cosmetics, food products, and electronics, are subject to strict rules in Japan Customs, so it is best to refer to the lists of restricted items before sending.
Properly documented parcels are cleared more quickly and will not be returned or damaged.
Select the shipping carrier that will provide the best service :
There are two major alternatives to postal service that e-commerce sellers are usually faced with when delivering to Japan:
postal service or private couriers. The cost of posting is usually cheaper for lighter items, but couriers are more likely to deliver quickly, and provide tracking which is crucial for businesses wanting to keep customers in the loop.
For frequent shipments, it is advisable to do some rate and transit time comparisons between a couple of services as the pricing models may differ for Japan.
Include Duties, Taxes and Fees
Consumption tax and import tax (where applicable) is imposed on incoming parcels in Japan, depending on the value of the goods and their classification.
Before ordering, small businesses should determine if they will provide Delivered Duty Paid (DDP) service, in which they bear the cost of the service, or Delivered Duty Unpaid (DDU), where the recipient pays on delivery.
DDP provides a more seamless customer experience as one of the leading reasons for international buyers to cancel future orders is due to unexpected fees at delivery.
It will help you avoid breaking your margins when you get into the game, because you’ve built them in from the beginning.
Package for Long Distance Trans.
Packaging is important for parcels heading to Japan because they travel longer distances and go through more hands than parcels travelling within Japan. Ensure use of sturdy, well-sealed boxes and cushioning suitable to the product, particularly fragile or electronic products.
The use of clear and accurate English and Japanese language labeling will also minimize handling errors and shorten last mile delivery after the parcel enters the country.
Communicate Delivery Expectations
The time required for international shipping depends on the shipping method, customs clearance and seasons. Small businesses should establish realistic delivery times on their websites and provide customers with tracking details.
Communication is key, particularly when a new buyer is not used to the time it takes to receive a package from overseas, and it helps to establish trust.
Conclusion
For e-commerce sellers who are willing to cater to the international demand for goods in Japan, expanding into the market can be a good option.
Small businesses can make the process of sending parcels to Japan much smoother, for both them and their clients, by knowing the customs regulations, selecting the best shipping option, planning for customs and taxes, and packing carefully.
As your international orders increase, a bit of preparation up front can make a world of difference in creating a reliable and repeatable shipping process.
