Emily Abraham: From Foster Care to Luxury Empire — The Inspiring Journey of a Modern Entrepreneur
How resilience, vision, and authenticity built a luxury resale empire across London and Dubai
Introduction
Emily Abraham is a name that has become synonymous with modern luxury, entrepreneurship, and resilience. From humble beginnings in foster care to becoming the founder of a multimillion-pound luxury resale brand, she has crafted a story that is both inspiring and empowering. Her company, Love Luxury, has transformed the perception of pre-loved designer goods, proving that sustainability and sophistication can go hand in hand.
In a world driven by fast fashion and fleeting trends, Emily Abraham stands out as a beacon of authenticity and ambition — redefining what it means to live luxuriously with purpose.
Quick Bio
| Field | Details |
|---|---|
| Name | Emily Abraham |
| Nationality | British–Hungarian |
| Profession | Entrepreneur, CEO & Co-Founder of Love Luxury |
| Known For | Leading UK brand in pre-loved luxury resale |
| Company | Love Luxury |
| Based In | London & Dubai |
| Early Life | Grew up in foster care after losing her mother at age six |
| Personal Life | Married to Adam Abraham |
| Religion | Converted to Islam (2017) |
| Achievements | Built multimillion-pound business, expanded to Dubai, strong social media presence |
| Philosophy | “Intentional Luxury” — authentic, sustainable, and accessible |
| Traits | Resilient, visionary, empowering, family-focused |
Early Life and Background
A Story of Struggle and Strength
Born to a British father and a Hungarian mother, Emily Abraham’s early life was far from glamorous. After the loss of her mother at just six years old, she entered the foster care system — an experience that shaped her understanding of hardship, independence, and emotional resilience. Despite the odds, she developed an entrepreneurial mindset from a young age.
Her grandfather’s influence as a gold trader introduced her to the world of fine materials and craftsmanship. Sorting gold coins as a child planted the seeds of fascination with value, authenticity, and timeless quality — principles that would later define her business philosophy.
The Birth of Love Luxury
From Idea to Empire
Emily Abraham, along with her husband Adam Abraham, founded Love Luxury, a high-end pre-loved boutique specializing in iconic brands like Hermès, Chanel, Rolex, and Patek Philippe. What started as a small passion project soon evolved into a luxury powerhouse.
Their flagship boutique in Knightsbridge, London, became a destination for collectors and enthusiasts seeking authenticated, pre-owned designer pieces. The company’s success lies in its commitment to transparency, trust, and sustainability — values often missing in the luxury resale industry.
The Pandemic Pivot
During the COVID-19 pandemic, the luxury resale market witnessed an unexpected boom. While traditional retail suffered, Emily capitalized on changing consumer habits. With luxury lovers turning toward resale for availability, investment, and eco-friendly reasons, Love Luxury became a top choice for buyers and sellers alike.
This strategic move transformed the brand from a local boutique into a globally recognized luxury resale name.
Philosophy and Vision
Luxury With a Purpose
For Emily Abraham, luxury is not just about owning expensive things — it’s about value, story, and emotional connection. She advocates for “intentional luxury”, where every purchase reflects consciousness and sustainability. Her philosophy revolves around authenticity and ethical consumption, making luxury accessible to more people without compromising on integrity.
Empowering Others Through Example
Emily’s rise from foster care to financial freedom serves as an inspiration to women and entrepreneurs worldwide. She promotes the idea that luxury should be inclusive, empowering, and sustainable. Her story encourages individuals to embrace their pasts as stepping stones rather than setbacks.
Global Expansion: From London to Dubai
The Middle Eastern Luxury Connection
Recognizing the immense appetite for luxury in the Middle East, Emily Abraham expanded Love Luxury to Dubai — one of the world’s most vibrant hubs for high-end fashion and design. This move connected her brand to a global clientele and positioned her among top international luxury entrepreneurs.
Her deep understanding of cultural diversity and her conversion to Islam in 2017 further strengthened her connection to the region. Emily now bridges two worlds — the European sophistication of London and the modern opulence of Dubai.
Building a Digital Empire
Social Media and Personal Branding
In the digital age, Emily Abraham has masterfully harnessed the power of social media. Her engaging presence on platforms like Instagram and TikTok humanizes her brand and attracts millions of views. Through storytelling, she educates audiences about luxury resale, authenticity, and investment value.
A viral moment — featuring her family and daughter in a “billionaire’s daughter” concept video — helped skyrocket Love Luxury’s visibility. This blend of relatability and aspiration forms the backbone of her marketing strategy.
Educating the Modern Luxury Consumer
Emily’s online content breaks down barriers in the luxury industry. She explains how to verify designer handbags, invest in rare watches, and understand the psychology behind sustainable shopping. Her digital influence positions her as both an educator and an entrepreneur, appealing to younger, value-driven buyers.
Lessons from Emily Abraham’s Success
1. Turn Adversity into Strength
Emily’s journey proves that difficult beginnings can lead to powerful outcomes. Her early hardships gave her empathy, drive, and resilience — key ingredients for long-term success.
2. Build Trust Through Authenticity
In an industry plagued by counterfeit risks, Love Luxury’s commitment to honesty and certification has earned customer loyalty and respect.
3. Evolve with Market Trends
By embracing the circular economy and pre-loved luxury, Emily positioned her business ahead of competitors still stuck in outdated retail models.
4. Use Social Media Strategically
Rather than showing only glamour, Emily uses her platforms to educate and inspire — building genuine engagement rather than superficial fame.
The Woman Behind the Brand
Beyond business, Emily Abraham is a wife, mother, and philanthropist. She embodies modern femininity — balancing elegance with empowerment. Her story resonates because it reflects real human values: family, faith, and fortitude.
She proves that success isn’t just about financial gain; it’s about creating impact and inspiring transformation.
Future Goals and Impact
Emily Abraham envisions expanding Love Luxury globally, with a focus on sustainable luxury retail and digital authentication technologies. She aims to lead a movement that merges timeless fashion with ethical responsibility.
Her brand’s future includes more international showrooms, educational initiatives for authenticity training, and collaborations with eco-friendly designers.
As she continues to break barriers, Emily remains a symbol of perseverance and positive change in the luxury industry.
Conclusion: The Rise of a Modern Icon
Emily Abraham’s journey is more than a success story — it’s a testament to resilience, reinvention, and responsible luxury. From foster care to founder, from London streets to Dubai skylines, she has proven that with passion, integrity, and innovation, anyone can transform their destiny.
Her name now stands as a brand in itself — Emily Abraham, the woman redefining luxury for a conscious and connected generation.
(FAQs) About Emily Abraham
Who is Emily Abraham?
Emily Abraham is a British-Hungarian entrepreneur and the co-founder of Love Luxury, a premium pre-loved designer boutique known for selling authenticated luxury handbags, watches, and jewelry.
Where is Emily Abraham based?
She divides her time between London and Dubai, operating Love Luxury in both markets.
How did Emily Abraham start Love Luxury?
Emily and her husband began the business during the pandemic, recognizing the rise in demand for sustainable and authentic luxury goods.
What makes Love Luxury different from other resale brands?
Its focus on authenticity, trust, and personalized customer experience sets it apart, ensuring every product is verified and certified.
What is Emily Abraham’s core message?
Her message emphasizes that true luxury lies in authenticity, sustainability, and empowerment — not just price tags.



